Which pays more, Content Marketing Manager or Social Media Manager?

The median advertised salary for each is in the table above, along with the 25th and 75th percentiles so you can see the spread rather than one number.

Which has more openings?

Both counts are live and computed at the same moment, so the comparison is like for like.

Postings are read from company career systems continuously; the age row shows how old the listings themselves are.

Side by side

Content Marketing Manager vs Social Media Manager

Pay is effectively the same — the medians sit within 2.2% apart. Demand is comparable on both sides. Listings for Social Media Manager move faster — median age 33 days against 95.

Comparison

Side by side

Measure	Content Marketing Manager	Social Media Manager	Gap
Open postings	25,358	19,173	+6,185
Posted this week	1,906	1,714
Median salary	$91,000	$89,000	+$2k
25th percentile	$72k	$70.5k
75th percentile	$113k	$111k
Salary disclosed	2.7%	3.8%
Remote share	7.0%	7.7%	-0.7pp
Median age of posting	95d	33d
Open over 60 days	34.6%	34.7%
Visa sponsorship	12.4%	8.7%

Pay

Pay distribution

Content Marketing Manager

$41k$157k

Social Media Manager

$40k$154k

Freshness

How old the listings are

Content Marketing Manager

just posted95d median90d+

Social Media Manager

just posted33d median90d+

Demand

What each side asks for

Content Marketing Manager — technologies

AWS

72.0%

Swift

65.8%

Node.js

59.6%

PostgreSQL

53.4%

JavaScript

47.2%

Java

41.0%

Docker

34.8%

Social Media Manager — technologies

SQL

72.0%

Kotlin

65.8%

Kubernetes

59.6%

TypeScript

53.4%

Terraform

47.2%

GCP

41.0%

JavaScript

34.8%

Content Marketing Manager — employers

Pinewood Education

9.4%

Northwind Systems

8.7%

Umbra Security

8.0%

Tidewater Insurance

7.2%

Ironbark Manufacturing

6.5%

Beacon Robotics

5.8%

Lakeshore Hospitality

5.1%

Social Media Manager — employers

Halcyon Energy

9.4%

Northwind Systems

8.7%

Lakeshore Hospitality

8.0%

Fairmount Legal

7.2%

Solstice Biotech

6.5%

Aperture Labs

5.8%

Kestrel Health

5.1%

More comparisons

Other Marketing comparisons

Brand Manager vs Content Marketing Manager Brand Manager vs Growth Marketing Manager Brand Manager vs Marketing Manager Brand Manager vs SEO Specialist Brand Manager vs Social Media Manager Content Marketing Manager vs Growth Marketing Manager Content Marketing Manager vs Marketing Manager Content Marketing Manager vs SEO Specialist Growth Marketing Manager vs Marketing Manager Growth Marketing Manager vs SEO Specialist Growth Marketing Manager vs Social Media Manager Marketing Manager vs SEO Specialist Marketing Manager vs Social Media Manager SEO Specialist vs Social Media Manager

Both sides are counted the same way on the same day, so the gap is comparable even where the absolute numbers move. Salary figures use only postings that publish a range — the disclosure rate is in the table because a median over 20% of a cohort is a weaker number than one over 70%.